Privacy policy

Last updated: July 18, 2026

NAELO SILK operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). NAELO SILK is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

## COLLECTING PERSONAL INFORMATION
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

### Device Information
- Examples of Personal Information collected: version of your web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Shopify.

### Order Information
- Examples of Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify.

### Customer Support Information
- Examples of Personal Information collected: name, email address, phone number, and any messages you send us.
- Purpose of collection: to provide customer support and respond to your inquiries.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify.

## USE OF PERSONAL INFORMATION
We use the Personal Information we collect to:
- Provide our products and services to you
- Process payments and complete your orders
- Arrange for shipping and delivery
- Send you order confirmations and updates
- Respond to your customer service inquiries
- Screen for fraud and potential risk
- Communicate with you about new products, services, and promotions (where permitted by law)
- Improve our Site and services based on usage analytics

## SHARING OF PERSONAL INFORMATION
We do not sell your Personal Information to third parties. We may share your Personal Information in the following circumstances:
- With service providers who assist us in operating our business and providing our services (such as payment processors, shipping carriers, and analytics providers)
- When required by law or to protect our rights and the rights of others
- In connection with a business transfer, such as a merger, acquisition, or sale of assets

## YOUR RIGHTS
If you are a resident of the European Economic Area (EEA), you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at hello@naelo.com.

If you are a resident of California, you have the right to request information about the Personal Information we collect about you, how we use it, and who we share it with. You also have the right to request deletion of your Personal Information. To exercise these rights, please contact us at hello@naelo.com.

## DATA RETENTION
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to delete this information. We may also retain certain information as required by law or for legitimate business purposes.

## CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

## CONTACT US
If you have any questions about this Privacy Policy or our practices, please contact us at hello@naelo.com.